Search engines account for over 80% of website traffic. We are all familiar with organic and sponsored search results, but what is comprehensive search results? The major search engines we all know and love are Google, Yahoo, and for fun I’ll include MSN. If you pay close attention to the search results page you’ll notice at the top there are additional result options. These options include: Video,...

There’s no better way to boost your marketing efforts that using email marketing. It’s a well known fact that email marketing is still the most popular online activity.  This means that more people are at their computer checking email that anything else.

Chances are the majority of your patients are right in your city or state. Local marketing can be very rewarding because it’s specifically targeted towards individuals in your area.  Implementing a local marketing campaign can be very beneficial to your practice. Here are a few tools and tips to help you get started.

What impression does your website give to your patients?  If you are not sure maybe it’s time to find out. The best way to do this is to simply ask your patients. If you send out any regularly coorespondences to your patients this would be one way to ask for feedback. I personally suggest creating a quick survey and send to your email list of patients. There are some free online tools to help make this...

If you are like most of the dentist that we’ve worked with,  you have probably been trapped with a cookie cutter office newsletter. There are many companies out there that have pre-written content that is supposed to make your life easier.  When actually all it is a waste of perfectly good paper and ink. Your dental newsletter doesn’t have to be packed tight with dental terminology and tips on...

Twitter is yet another awesome social networking tool that you must learn to use.  There are still some folks that don’t realize the value of social media tools, but if you never start you’ll never learn. Twitter is based on answering the magic question, “What Are You Doing”. Simple enough right? Take the time to answer this question once a day if you can and watch how many followers...