Dental Marketing Blog » Dentist Marketing

Are You Taking Advantage of Comprehensive Search Results

foxy — Thu, 04 Jun 2009 13:44:55 +0000

Search engines account for over 80% of website traffic. We are all familiar with organic and sponsored search results, but what is comprehensive search results?

The major search engines we all know and love are Google, Yahoo, and for fun I’ll include MSN. If you pay close attention to the search results page you’ll notice at the top there are additional result options. These options include: Video, Images, Local/ Map, Shopping. These options offer search exposure for your dental practice. What this means is that you have an opportunity to get top placement in each of these categories for your search terms.

For example if a user types in “Columbus Ohio Dentist” on Google, first they will see the sponsored and organic results. Clicking on images will show them actual photos and images of “Columbus Ohio Dentist”. If you have videos on YouTube your videos have an opportunity to rank on these result pages.

If you want to take advantage of your comprehensive search results, you have to make sure that you properly optimize all of your content. Every image on your website needs to include “alt” and “title” tags. If you are uploading videos you want to make sure that you include your keywords in the title of the video. As a result you will noticed that you can not only dominate webpage results but images and video.

I will briefly go over the other two options; which include Map/ Local and Shopping. If you have not already included your practice on Yahoo and Google Local please do so at this time. It’s 100% Free. Submitting your practice to these local services will place you in the Maps and Local result pages.

Yahoo and Google have shopping portals you can submit products to. So if you have products for sale and you have them listed in these databases your products will be listed in shopping results.

Take a look at your comprehensive search results. Can you find your assets on any of the other search result pages? If not, you are missing out on valuable search engine traffic.

If you have any questions you can ask them here in the comments section.

Cosmetic Dentist Email Marketing

foxy — Fri, 06 Feb 2009 06:59:57 +0000

There’s no better way to boost your marketing efforts that using email marketing. It’s a well known fact that email marketing is still the most popular online activity. This means that more people are at their computer checking email that anything else.

So how does a Cosmetic Dentist office take full advantage of using email marketing? Well first thing you need to get started. Getting started means building a list and putting a newsletter sign up box on your website. There are a few companies that help make getting started quite easy. We like Constant Contact. Using a service like Constant Contact provides all the necessary tools to create attractive email campaigns and they also provide the newsletter sign up code that you can paste on your website. They also have tons of tools that help you see who is actually reading your email and who doesn’t.

Email marketing is a fast way to communicate with current clients about what’s going on in your office. This could be new staff, promotions of servivces or the latest buzz in Cosmetic Dentistry. The key is to be creative, email marketing should be fun to create and fun for your readers. It’s good practice to always include regular “funnies”, this could be healthy recipes, or funny staff photos. Whatever you do don’t make your email marketing all about sales and. Find a balance, and your on your way to email marketing success.

Please share your email marketing experience with our readers. Feel free to share your tips or ask us a question.

Happy Email Marketing!

4 Cosmetic Dentist Local Internet Marketing Tips

foxy — Thu, 05 Feb 2009 20:17:37 +0000

Chances are the majority of your patients are right in your city or state. Local marketing can be very rewarding because it’s specifically targeted towards individuals in your area. Implementing a local marketing campaign can be very beneficial to your practice. Here are a few tools and tips to help you get started.

Google Local Business
If you are not listed in Google’s local business listings you can sign up here. It takes a few minutes to sign up and create your Google account. Once your listed your practice will appear in relevant search results for cosmetic dentist in your area.

More Local Content
How will anyone or any search engine for that matter know that you’re local if you don’t talk about it. On your website or blog start talking about what’s going on in your city. If you have to create a buzz, heard of something new or bizarre, blog about it or write an article commenting on it. Content is always king, and the more of it the better. Just keep in mind that with local advertising you want to keep your city and state keywords in your titles and include them a few times in your text.

Meet Your Neighbors
Search for local websites that compliment your practice. These could be blogs, local directories or business. If it’s a blog, post a comment, anytime you comment on a blog it will include a link back to your site. Don’t become a spammer, make sure that the content you contribute is helpful. Exchanging links with other businesses in your city is also a great way to share traffic. The point is, the more links you have to your site, the more relevant your site becomes for local traffic.

If You Are Not Blogging Start!
Many of the tips in the post relates to blogging. Having a blog is very important because search engines love blogs! It’s really that simple. If you have a website or not setting up a blog can be done very easily, try Blogger. Blogger is free and very easy to use.

Foxy Dental offers a very complete blogging package. We can design a custom blog to match your current website or start from scratch. Learn More Here

If these tips have been helpful post a comment. Feel free to share your local marketing tips.

Do Your Dental Patients Like Your Website? Find Out Now.

foxy — Sun, 01 Feb 2009 05:36:57 +0000

What impression does your website give to your patients? If you are not sure maybe it’s time to find out. The best way to do this is to simply ask your patients. If you send out any regularly coorespondences to your patients this would be one way to ask for feedback. I personally suggest creating a quick survey and send to your email list of patients.

There are some free online tools to help make this an easy task for you. Survey Monkey > Link is a free web based survey tool that allows you to create a survey and send it via email. It also traks your responses for you as well. They offer a free basic account that limits your responses to 100. I think this is a pretty good start for feedback on your website.

Check it out and let me know how it goes!

How to Revamp Your Dentist Office Newsletter

foxy — Wed, 21 Jan 2009 06:48:18 +0000

If you are like most of the dentist that we’ve worked with, you have probably been trapped with a cookie cutter office newsletter. There are many companies out there that have pre-written content that is supposed to make your life easier. When actually all it is a waste of perfectly good paper and ink. Your dental newsletter doesn’t have to be packed tight with dental terminology and tips on how to brush correctly. It should offer your patients personal information about who you are as a dentist and as a practice and how you can guide them to dental happiness. Get into the habit of choosing quality over quantity. If your newsletter ends up being just a page of quality information that your patients actually read image the impact that could have on your business.

So I’d like to share a few tips on how to breath life back into your dental newsletter.

Get your patients involved
With all the patients you see it should be easy enough to get a few to feature in your newsletter. Show some before and after shots. It could also be fun to include some fun facts about them as well. Some other ways to involve your patients in your newsletter would be to share their photos, testimonials. Take it a step further and allow them to post a small business ad. Your patients keep your business running. Including them in your office newsletter is another way to say thank you and we appreciate you.
Email Your Newsletter
I’ll keep this tip brief. If you are not sending and email newsletter please start today. Here’s a post about how to get started with and email newsletter
Choose A Theme
Choosing a theme is not only fun for you readers, but it can keep you focused on the type of content you include in your newsletter. If one of the reason you use a cookie cutter solutions is because you can’t think of what to write, keeping all of your content around a central topic can make this process alot easier. A good way to choose a theme is to take into consideration the time of year, Holidays, etc.

An Introductin to Twitter For Dentist

foxy — Wed, 21 Jan 2009 06:47:42 +0000

Twitter is yet another awesome social networking tool that you must learn to use. There are still some folks that don’t realize the value of social media tools, but if you never start you’ll never learn. Twitter is based on answering the magic question, “What Are You Doing”. Simple enough right? Take the time to answer this question once a day if you can and watch how many followers will find you. Don’t forget about your patients, you’ll be surprised at how many of them are already Twittering.

Twitter is also accessible through your mobile device so you can post a comment on twitter and reach your followers instantly. The possibilities are really endless.

This post is just a brief introduction to Twitter. We’ll be continuing to post some very valuable information on how your dental practice can benefit for Twitter. So for now, there’s no time like the present; join Twitter.