Are You Taking Advantage of Comprehensive Search Results

Search engines account for over 80% of website traffic. We are all familiar with organic and sponsored search results, but what is comprehensive search results?

The major search engines we all know and love are Google, Yahoo, and for fun I’ll include MSN. If you pay close attention to the search results page you’ll notice at the top there are additional result options. These options include: Video, Images, Local/ Map, Shopping. These options offer search exposure for your dental practice. What this means is that you have an opportunity to get top placement in each of these categories for your search terms.

For example if a user types in “Columbus Ohio Dentist” on Google, first they will see the sponsored and organic results. Clicking on images will show them actual photos and images of “Columbus Ohio Dentist”. If you have videos on YouTube your videos have an opportunity to rank on these result pages.

If you want to take advantage of your comprehensive search results, you have to make sure that you properly optimize all of your content. Every image on your website needs to include “alt” and “title” tags. If you are uploading videos you want to make sure that you include your keywords in the title of the video. As a result you will noticed that you can not only dominate webpage results but images and video.

I will briefly go over the other two options; which include Map/ Local and Shopping. If you have not already included your practice on Yahoo and Google Local please do so at this time. It’s 100%  Free. Submitting your practice to these local services will place you in the Maps and Local result pages.

Yahoo and Google have shopping portals you can submit products to. So if you have products for sale and you have them listed in these databases your products will be listed in shopping results.

Take a look at your comprehensive search results. Can you find your assets on any of the other search result pages? If not, you are missing out on valuable search engine traffic.

If you have any questions you can ask them here in the comments section.